Head of Social Media

Head of Social Media

Manchester

Hybrid

Salary - Up to £55,000 DOE

The Role

We are looking for a Head of social media for an in-house role with a Manchester based company who have dominated their space for many years. This role would suit an experienced Head of Social or Social Media Manager.

This position is a leadership role within a significantly sized marketing team, essentially you would have ownership of Social Media strategy, including setting the tone for content and deciding on formats as well as supporting business wide initiatives from a social perspective. You will also need to support company wide marketing campaigns.

In this position you will manage a number of Social Media execs, with scope to grow the team this year, this includes training and upskilling more junior members of the team.

Content is a big part of this role, you will need to build a content engine that consistently performs, and generates significant growth in their channels.

We can consider candidates from an agency, or in house environment for this position.

Responsibilities will include:

• Define and lead the social strategy across Instagram, TikTok, Facebook, YouTube, Threads, Reddit, LinkedIn, and more
• Content - Set the tone, establish pillars, make the brand instantly recognisable online.
• Develop frameworks and content approaches that speak to new audiences
• Build repeatable, high-performing content across all formats.
• Manage, develop and grow the social team and creator network. Set the pace, maintain the creative standards, and build a culture that moves fast, experiments freely, and learns quickly.
• Work closely with marketing, commercial, partnerships, and editorial teams to support campaigns and brand moments. Build relationships with creators and partners that extend our reach authentically.
• Define KPIs on reach, engagement, shares, saves, traffic, conversions. Analyse what's working, cut what isn't, and use social data to influence broader marketing strategy.

What are we looking for:

• Highly experienced in social media, across all channels.
• Creation of engaging content, well targeted to audience.
• Line management of Marketing / Social Media Execs is preferred.

Head of Social Media

Manchester

Hybrid

Salary - Up to £55,000 DOE

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