Senior Digital Analyst

Leeds
Highlights:
- Google Analytics 4
- Google Tag Manager
- SQL / Python / R
- Power BI / Tableau
- Looker Studio
- BigQuery
Key Impact:
- Comprehensive GA4 Audits and Implementations
- Built Power BI dashboards using advanced DAX queries and have implemented Power Automate workflows to streamline reporting processes and reduce manual work.
- Architected and implemented a comprehensive BigQuery solution that consolidates client data from multiple marketing platforms into a unified data warehouse
- Led a GA4 migration project for multiple e-commerce sites from requirement gathering, implementing the tags in GTM and looker reporting