
Marketing as a Recruitment Service
What is MaaRS?
The Five Biggest Challenges in Recruitment
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Competition from other companies
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Attracting and Retaining Gen-Z
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Finding Candidates with the right hard skills
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Finding Candidates with the right soft skill
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Inability to offer competitive salaries
Employee Branding
Employer Value Proposition
As the workforce changes from generation to generation so the the top Employer Value Propositions among prospective employees.Over the next two years, Gen-Z will account for more than 25% of the workforce, engaging them now and strengthening your EVP to target this audience is essential.
Employer Branding Audit
Reviewing the Candidate Experience
- Authenticity - What are your current employees saying? Does it match outbound messaging?
- Efficiency - How easy is it to navigate your hiring process?
- Understanding - Do your Hiring Managers understand the needs of different generations?
- Diversity - Are you actively promoting inter-generational relationships within your workforce?
Reviewing the Employee Experience
- Messaging - Are communications aligned to the brand? Social Media, Website Content, Job Adverts etc.
- Satisfaction - Are employees satisfied with the workplace experience, culture, values etc.
- Retention - What is your retention rate? Are employees leaving to join competitors? Or are competitors coming to you?
- Reputation - What are people saying about the company? Both internally and externally. Is feedback being actioned or ignored?
The SocialCode
As the headline sponsor of our events, we work together to determine both the panel of speaker and talking points, using these to attract the best talent for your needs.
A Home Away from Home
Marketing as a Recruitment Service
- The SocialCode
- Marketing as a recruitment Service (MaarS)
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The SocialCode is a series of thought-leadership events created for, and by, the tech community.
It started as an online meet-up for developers during lockdown, and has grown ever since. We have held over 25 events around the globe:
- Manchester
- London
- Austin
- Philadelphia
- Tampa
- Leeds
- Sheffield
- Bristol
We no run specialist events for a range of tech specialisms:
- Development
- Testing
- Product
- ServiceNow
Through Co-Branded events we can bring the best talent directly to you. As the headline sponsor of the event, we work together to determine both the panel of speakers and talking points, using these to attract the best talent for your needs.
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Oscar’s team of marketing experts can provide a range of solutions to help you to elevate your organisation’s employer brand and, therefore, attract the best talent in the marketplace.
These include:
- Video recruitment campaigns that highlight your company / team’s ambition and culture.
- Co-branded careers sites that are SEO optimised and showcase why your organisation is great to work for.
- Co-branded candidate meet-up events that gather a pool of talent and demonstrate how you embrace the tech community.
- Employer brand audits that identify steps that your organisation can take to make yourself more attractive to the candidates you’re looking to hire.
Contact us to find out how our Marketing as a recruitment Service (MaarS) can support you.