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    • Data Salary Report
    • Software Salary Report
    • Infrastructure Salary Report
    • Digital Salary Report
    • Sales Salary Report
    • Contractor Report
    • It’s been a turbulent 2024 in Data, with issues around business value, non-standardisation and the growth of generative AI impacting the employment market. However, the green shoots of recovery are showing, and we are busier in December than at most points through 2024 and the growth of AI doesn’t really appear to be slowing down...

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    • The development market in 2024 hasn't been as buoyant as years gone by, however in recent months we are seeing positive signs of gradual improvement. The year has seen some big players go through large rounds of redundancies including the likes of Microsoft, leaving a lot of talented developers on the market with not enough roles to go between them...

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    • The market for professionals in IT Support has remained healthy throughout 2024, certainly more so than other areas of IT and I don’t expect any change to that in 2025, in fact I am expecting positive growth in the market...

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    • Recent years have seen a significant shift in the way companies approach their marketing. Stepping away from traditional marketing such as OOH and newsletters, digital channels such as social media and paid advertising are now the dominant platforms due to increased reach and measurable results. The rise in social media influence means apps such as Facebook, X and LinkedIn have become crucial for both B2B and B2C marketing...

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    • The tech sales market in 2024 has experienced strong growth, driven by sectors like cloud computing, cybersecurity, artificial intelligence (AI), SaaS, and enterprise solutions. Hybrid sales strategies, which combine digital engagement with traditional face-to-face interactions, are becoming more common as businesses adapt to changing buyer behaviours...

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    • As ever, tech contractors remain crucial to the growth of businesses without the commitment of taking an FTE. While some companies have delayed hiring due to economic pressures, others are leveraging contractors to fill immediate project needs, given their flexibility compared to permanent staff. However, overall contractor demand remains below pre-pandemic levels, with sporadic signs of recovery...

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