Marketing graduate with around 1.5 years of dedicated paid media experience, currently a Paid Media Executive at a specialist marketing agency. Manages Google Ads campaigns for major brands, leads the agency's recruitment performance marketing offering, and brings a strong technical skill set with a clear upward trajectory.
Key Skills:
Google Ads, Microsoft Ads, Google Tag Manager (GTM), Looker Studio, Optmyzr, Campaign Automation, Performance & Lead Generation, Reporting & Dashboard Creation, Client Presentation, PPC Optimisation.
Key Impacts:
- Manages Google Ads campaigns for major brands including Lego, Pandora, Yodel and several UK universities, working with significant budgets.
- Leads the agency's recruitment performance marketing offering, focused on reducing cost-per-hire and improving campaign efficiency.
- Implemented automation and optimisation to cut wasted spend across performance-focused lead generation activity.
- Regularly presents performance insights and strategy recommendations directly to clients.
- Holds a degree in Consumer Behaviour & Marketing, with strong technical depth for his level and clear potential to grow within PPC and paid media.