Head of Sales

Chester, Cheshire

£50000 - £60000 per annum

Full time

Ref: BD/1208_1786529208

Head of Sales / Sales Manager
Signage Industry | Basic £50,000-£60,000 + £25,000-£30,000 OTE

COMPANY OVERVIEW

Our client is a well-established and growing name in the signage industry, working across both static and digital signage projects for clients spanning a wide range of sectors. As the business continues to expand, they are looking to strengthen their commercial leadership with the appointment of a Head of Sales / Sales Manager.

THE ROLE

This is a genuine leadership opportunity for an experienced signage sales professional to take ownership of the commercial function. You will manage and develop a team of two salespeople, working above them to set direction, drive performance and win new business, while also playing a hands-on role in growing key accounts.

A key focus of the role will be growing the company's presence in the public sector, particularly with hospitals, universities and colleges, so experience selling into these environments would be a strong advantage.

KEY RESPONSIBILITIES

  • Lead, manage and motivate a team of two salespeople, setting targets and supporting their development
  • Drive new business development across both static and digital signage
  • Build and maintain a strong client base, managing relationships from first contact through to contract negotiation and delivery
  • Identify and pursue opportunities within the public sector, including hospitals, universities and colleges
  • Negotiate deals ranging from £10,000-£50,000 (static signage) up to £25,000-£200,000 (digital signage)
  • Work closely with senior leadership to shape and deliver the company's overall sales strategy
  • Represent the business at client meetings and site visits, requiring regular travel

WHAT WE'RE LOOKING FOR

  • Essential: proven experience within the signage industry, ideally covering both digital and static signage
  • A strong track record in business development and winning new business
  • Confident, experienced negotiator, comfortable managing high-value deals
  • Strong leadership qualities with the ability to manage and develop a small team
  • An existing client base within the signage sector is highly desirable
  • Public sector sales experience (hospitals, universities, colleges) is beneficial but not essential

PACKAGE & WORKING ARRANGEMENTS

Basic Salary: £50,000 - £60,000
OTE: £25,000 - £30,000
Commission: 3-5% of margin
Deal Sizes: Static £10,000-£50,000 | Digital £25,000-£200,000
Working Pattern: 2 days per week in the office, plus travel for client meetings and site visits
Team: Manages a team of 2, reporting into senior leadership

WHY APPLY?

This is an opportunity to step into a genuine leadership role within a growing signage business, with real influence over commercial strategy, strong earning potential and the chance to help shape the company's move into new, high-value public sector markets.

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